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Samanea's close knit team is a combination of talent at its highest calibre. Our senior consultants are experienced veterans in their own fields, with a combined 80 years of experience in Public Relations, Brand Marketing, Strategic Communication and Media Relations.

Aisha Rashid

Aisha Rashid APR, FIPR | Chairman & Principal Consultant

Aisha is an accredited PR practitioner with more than 30 years experience in corporate and financial Public Relations, as well as business communication. A respected PR professional, Aisha's high deliverable standards have supported many a blue chip client in areas of strategic counsel, content and publicity generation as well as Issues Management, both on a national and regional level.

Aisha continues to be a strong proponent of good corporate reputation through credible and responsible PR and strategic communication. She is a Fellow of the Malaysian Institute of PR and a founder member of the PR Consultants' Association of Malaysia.

"Substance over form"

David Swinburne

DAVID SWINBURNE, Head of Operations

David is no stranger to Samanea; after leaving us in 2010 to take up the role of COO at Mahmood Security Sdn Bhd, he is and now back, bigger and better. David's role includes developing and strengthening the capabilities in the areas of strategic management, stakeholder value creation, efficient and effective operations management, optimizing ROI and human capital development with integrity and care for all stakeholders.

David has worked in a senior capacity for a diverse range of industries - FMCG Retail, Energy Conservation Solutions, Media Production, Web based Marketing and Development Solutions both in Europe and in Asia.

He has led successful media campaigns for many established brands; from Malaysia-Iskandar Regional Development Authority, Bosch Asia Pacific, Toyota, Maxis, Hitachi, Ministry of Tourism Malaysia and Bank Islam.

"Your thoughts shape your life"

Preeya Dharan

PREEYA DHARAN, Head of Business Development

Of the many roles that Preeya undertakes at Samanea PR, the most recognisable and the most challenging are those of Business Development, Account Management and Relationship Building.A trained educator, the skills she has learned in dealing with her students certainly come to the fore as she helps Samanea PR chart its way in the demanding environment that is Public Relations.

Preeya is a strategic thinker, a great communicator and has a sharp eye for detail. These abilities help her understand clients' needs and objectives and liaise closely with them throughout campaigns often on a daily basis, to manage administrative and campaign work and ensure that projects are completed on time and on budget. This instils in her colleagues and Samanea PR's clients a sense of confidence.

But above all, Preeya’s greatest strength lies in her ability to build strong relationships, to reach out and understand the strategic needs of the clients, an ability to pre-empt and solve problems and an aptitude to provide commercially driven expert advice.

Customer service, including providing the right level of back up and resource, a responsive attitude, a friendly and caring disposition, reliability and humbleness are the assets that she brings to Samanea PR.

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